Measure how your campaigns move from exposure to impact. From baseline and channel performance to full funnel uplift, with clear insights on audiences, creatives and frequency.
One platform
Full Funnel Measurement
Measurable Outcomes
From Exposure to Impact
Brand Lift makes impact measurable. Brand Insights explains what drives it and where to improve.
Brand InsightsMeasurement
Turn results into understanding. Understand which audiences, creatives and channels drive brand impact, and where to optimize to improve performance.
Break down performance across audiences, formats and environments to see what drives results.
Brand Lift Measurement
Measure the true incremental impact of your campaigns. Compare exposed and control groups across the full brand funnel, from awareness to intent.
Quantify uplift across key brand KPIs in a scalable and consistent way.
Trusted by leading partners to maximize brand impact and deliver measurable growth
We're passionate about your business
We measure how your campaigns move the full brand funnel, from awareness to intent and more. By linking exposure to real outcomes, we turn wasted impressions into measurable growth.
We measure the incremental impact of your campaigns by comparing people who have been exposed to your ads with a control group that has not. Through short surveys, we capture changes in awareness, consideration, preference and intent across the full brand funnel.
What makes this different from traditional metrics like CTR or viewability?
Traditional metrics show if an ad was seen or clicked. Brand Lift shows what it actually changed. Instead of focusing on engagement alone, we measure the real impact on brand perception and decision-making.
How is the exposed vs control group determined?
Exposure is measured through our pixel, which logs ad impressions in a privacy-first way. Based on this, we create exposed and control groups and compare their responses to isolate the true impact of the campaign.
How quickly are results available?
Results are available in real time through the platform. Within the first 1–2 weeks, sufficient data is collected to identify trends and start optimizing campaigns based on actual brand impact.
Let's connect
Curious how WallyMatters could unlock brand impact for your team? Let's take 20 minutes to show you what's possible.
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